This article will discuss the basics of long-tail keywords and how to choose keywords.
This article is for anyone who wants to
- I want to know the basics of long-tail keywords.
- I want to know the advantages of long-tail keywords.
Long-tail keywords are essential knowledge if personal blogs are serious about SEO.
In terms of SEO, knowing the concept of long-tail keywords has the advantage that you will no longer be confused about the theme of your blog posts.
The quality of your posts will naturally improve as well!
If you have become accustomed to blogging and want to "improve the quality of access" or "improve affiliate earnings," I recommend giving it a try.
Three advantages of long-tail keywords
- High conversion rate
- Easier to be ranked high in searches
- Easy to attract stable traffic
Two disadvantages of long-tail keywords
- Large amounts of traffic cannot be expected.
- It takes time to get results.
3 Steps to Choosing Long-tail Keywords
- Decide on the theme of your blog.
- Decide on search keywords for each article you want to attract visitors to.
- Choose keywords while considering search intent.
What are long-tail keywords?
Long-tail keywords have low search volume and consist of combinations of multiple words.
If you type in three or more words in a Google search, such as "blog SEO keyword," that's a long-tail keyword!
Compared to short keywords, which are single, "multiple search keywords have fewer searches themselves," but "many of them have higher conversion rates.
"Multiple detailed search keywords on the right side of the graph are called long-tail keywords because they look like a long tail."
Three advantages of long-tail keywords
Long-tail keywords have the following three advantages.
Advantages of long-tail keywords
- High conversion rate
- Easier to be ranked high in searches
- Easy to attract steady traffic
1. High conversion rate
When long-tail keywords are chosen to write articles, the conversion rate is high.
What is the conversion rate?
Conversion rate is the percentage of visitors to a website who purchase a product or service.
For example
- 100 visitors and one purchase → 1% conversion rate
- Five visitors and five purchases → 100% conversion rate
There are two reasons for a high conversion rate
- Because people with high purchasing intent will access the site
- It is easy to create articles that match the search intent
For example, let me explain the above using the keyword "bbq stove compact"!
1. Because people with high purchasing intent will access the site
People who search for "bbq stove compact" are looking for a compact barbecue stove, and if there is a good one, they want to buy it! This is the intention of the search.
Therefore, most people searching for these keywords are already searching for purchase, and visitors are likely to purchase the product if it is attractive.
2. It is easy to create articles that match the search intent
When writing an article with "bbq stove compact" as the keyword to be addressed, it is possible to limit the article to a specific situation for a particular user.
This makes it easier to write articles based on what users searching for the keyword want to know.
2. Easier to be ranked high in searches
Long-tail keywords are characterized by fewer searches, rival sites, and higher rankings.
For example, long-tail keywords such as "bbq stove compact" have a low number of monthly searches, making it difficult to sell products.
Powerful rivals such as "corporate blogs" and "famous bloggers" are less inclined to write articles on these keywords because it is more efficient to rank high on short keywords to attract traffic.
Recent Trends
Recently, companies and famous bloggers have been writing articles using long-tail keywords, so there are many situations where long-tail keywords and article content (content SEO) are used to compete.
Corporate blog posts are often outsourced and have "thin content" or "not much brand new content.
Google has consistently stated that "articles that are useful to readers are important," so if you use long-tail keywords and enhance the content of your articles, you will be well-positioned to compete with your competitors' sites!
For more information on SEO basics, please refer to this article!
3. easy to attract stable traffic
The third advantage of long-tail keywords is that they easily attract continued access.
Few significant companies are entering the market, so fluctuations in search rankings are less likely to occur.
I once had a middle keyword that ranked high. Still, due to Google updates and companies entering the market, I could not maintain a stable high search ranking.
There is less risk of fluctuations in search rankings with long-tail keywords, and even beginners can attract stable traffic!
"Beginners should first create articles on long-tail keywords in droves and solve the niche problems of your readers!"
Two disadvantages of long-tail keywords
Long-tail keywords have several disadvantages as well as advantages.
Disadvantages of Long-tail Keywords
- You cannot expect a large amount of traffic
- It takes time to get results.
1. Large amounts of traffic cannot be expected.
The disadvantage of long-tail keywords is that they cannot attract many hits in a single article.
Long-tail keywords are niche keywords that are rarely searched for, so the number of readers accessing them is limited.
Even if you get first place in the search display, you may only get a few hits if there is no demand for that keyword.
You need to attract traffic with multiple articles, not just one.
"Mass-produce long-tail keywords that will be of interest to many users and raise the overall accessibility of the blog."
2. It takes time to get results.
The second disadvantage of long-tail keywords is that it takes time to produce results.
Since long-tail keywords do not generate many hits per article, writing as many articles as possible is necessary.
In addition, it takes time not only to write content but also to get each article to the top of the search results.
It is a steady process, but getting all your articles to the top of the search results will attract substantial traffic.
"I have to keep writing steady, helpful content, not just for long-tail keywords!"
3 Steps to Choosing Long-tail Keywords
The following is a four-step procedure for selecting long-tail keywords.
Assuming that I will be looking for long-tail keywords related to "barbecue," I will explain the following steps as I go through them!
- Decide on the genre of your blog.
- Decide on the main search terms you want to use to attract customers.
- Select keywords while considering search intent
1. Decide on the theme of your blog
In terms of keywords, decide on a single word blog-wide keyword.
In my case, I want to create a blog site, so the main keyword for the entire blog is "blog."
Be conscious of writing articles you want to write about and valuable to your readers.
"If you're having trouble deciding on a blog theme, here's one!"
2. Decide on search keywords for each article you want to attract visitors to
Next, choose the main keyword you want to target for each article.
If you target one keyword per article, it won't be easy to select a long-tail keyword, so first, focus on two main keywords.
In doing so, think first about what keywords you want the articles on your site to be searched for.
Since the main theme of my articles is "blog," I write them with keywords related to "blog. For example, how to decide on the blog title, blog theme, blog SEO, etc.
3. Choose keywords while considering search intent
I told you that long-tail keywords include search intent, and it is essential to choose long-tail keywords while considering this search intent.
Find long-tail keywords that match the search intent and the theme of the article you are writing.
"So where should you go to find those traffic- and lead-driving long-tail keywords?"
1. Use Google Suggest
2. Use Google's Related Searches
3. Use Google Trends Tool
Write articles with long-tail keywords in mind!
Long-tail keywords are often used to "write articles from those with high search volume!" But honestly speaking, I do not recommend it.
Rather than whether the search volume is high or not, the article's content must match the search intent. If you can write an article that seems to fit the search intent, don't be misled by the search volume.
Even if the search volume is small when you check with the tool, Google will deliver the necessary article to the essential people if the article's content is good.
And in some cases, it could draw traffic from other search terms!
"Let's keep adding more articles while ensuring they're full of substance!"
Summary
This article introduced what long-tail keywords are and how to select them.
Long-tail keywords are characterized by low search volume but high conversion rates.
They also have the advantage of quickly attracting access from people with high purchasing intent and making it easier to write articles tailored to their search intent.
I have provided the following four steps on how to select long-tail keywords.
- Decide on the theme of your blog.
- Decide on search keywords for each article you want to attract visitors to.
- Choose keywords while considering search intent.
Long-tail keywords can be difficult for some beginners to understand. Still, they change the quality and conversion rate of your articles, so give them a try once you're comfortable with article writing!
That's all for now. Thank you for reading to the end!
To learn more about blogging, check out the post below.
