This post is recommended for people who Decide on a title for their blog posts without much thought.
Want to decide on a good title for your blog post titles are the face of your blog!
The title of your blog post is the face of your blog, and you need to make it attractive to your readers.
In this post, I will give you some tips and procedures for deciding on a title for your post in an easy-to-understand manner.
It may seem not easy at first, but once you get the hang of it, you can easily create a title.
Read this post, and start writing your posts with excellent titles!
1. Why the title of your blog post is important?
2. Four tips for deciding on a title for your post
- Make sure the title is related to the post's content
- Memorize a template for post titles
- Title should not exceed 60 characters
- Include the keywords you want to be searched for
3. Four Steps to Decide on a Post Title
- Clarify what you want to say (appeal point)
- Think about the people who want to know what the post is about and those worried about it
- Think about what keywords that person will search
- Create the title of the post
4. Two Free Keyword Tools
- Google Keyword Planner
- Google Related Keywords
5. Summary
1. Why the title of your blog post is important?
Searching users look at the title and decide whether they want to read the post or not, so they must know what the post is about just by looking at the title!
There is so much information on the web that it is essential to appeal to the reader with the title, "Here is what you want to read"!
There is so much information on the web, so you need to appeal to your readers with your "title." To do this, try to include the following two elements in your post title.
- The title alone tells the reader what the post is about.
- Impact to get people to read your post.
The following sections will explain the tips and procedures for post titles based on these two premises.
2. Four tips for deciding on a title for your post
Here are Four tips that you should be aware of when deciding on a title for your post.
By keeping the following points in mind, you can improve your click-through rate!
- Make the title relevant to the content of the post.
- Memorize a template for post titles.
- Title should not exceed 60 characters.
- Include the keywords you want to be searched for.
1. Make the title relevant to the content of the post
If the title does not match the content of the post, readers will immediately think, "This is not what I want to read! If the title does not match the post's content, the reader will immediately move to another site.
Don't give a title that has nothing to do with the post's content.
Do not use titles that do not relate to the post's content.
"It is essential to create a title that will make readers think, "This is the post I am looking for!"
2. Memorize a template for post titles
Make your blog more attractive than other blogs by giving it a catchy title that instantly conveys the benefits of reading the post.
For example, "The Habits of 80% of Successful Employees" or "5 Tips".
It is recommended to memorize a template for post titles instead of thinking of your own.
Good examples
7 Ways to Start a Business Even for $0! An in-depth explanation of tips for starting a business
I lost 5kg just by changing my lunch to 'something'! The Ultimate Replacement Diet!
Bad example
A detailed explanation of how anyone can start a business.
Is Protein Replacement Diet Effective?
3. Title should not exceed 60 characters
The reason we stated that the title should be no more than 60 characters is because there is a limit to the number of characters that can be displayed, as follows
The number of characters displayed
- Up to 78 characters for mobile phones
- Up to 70 characters on a computer
Points should be entered in 60 characters or less to be displayed on any device.
4. Include the keywords you want to be searched for
Be sure to include the keywords you want to be searched for in the title.
Readers will decide whether or not to read an post based on whether or not the title contains the keywords they are searching for.
By including keywords, you can make readers think that the information they are looking for is in the post.
However, too many keywords can be counterproductive.
Be careful not to put too many keywords and make your Japanese unintelligible.
As explained earlier, the title has a fixed number of characters to be displayed.
Put your keywords at the beginning (left side) as much as possible.
A good example
- What's a subsidy for improving the telework environment! Conditions for the Ministry of Health and Welfare to receive the subsidy
- How to use iPhone｜Thorough explanation of basic operations that even a super beginner can understand
Bad example
- The Ministry of Health, Labor, and Welfare's urgent action in response to the spread of the new virus! A summary of the subsidies for improving the telework environment
- How to use the iPhone4
3. 4 Steps to Decide on a Post Title
- Clarify what you want to say (the point of appeal).
- Think about the people who want to know the content or are troubled by it.
- Think about what keywords that person will search (use free tools).
- Create the title of the post
1. Clarify what you want to convey (appeal point)
First, clarify what you want to convey, focusing on information that people want, and that is useful to them.
For example, the following is an example.
"In the case of this post convey tips and procedures for thinking of post titles easy-to-understand manner for beginners."
If you don't have a clear idea of what you want to convey, you won't even know what kind of post to write in the first place.
Before deciding on a title, ask yourself, "What do I want people to know from this post? Ask yourself, "What do I want people to know about this post?
2. Think about the people who want to know what the post is about and the people worried about it.
Next, identify the people you want to read your post.
Imagine what kind of people you want to read your post, including their age, gender, and hobbies. (This is sometimes referred to as persona, user image, target, etc.)
"For example,
If your target is a man in his 30sUse words that men in their thirties might respond to, such as "thirty-something," "side hustle," "smart guy," "after work," etc."
Also, by setting up the audience you want to reach, such as "I'm in my 30s, just started blogging last month, and have no writing experience," you can change the taste of your text and the products you introduce, which will make a difference in your appeal!
3. Think about what keywords the person will use to search
Once you have decided what you want to say to whom, decide on the keywords that relate to the content you want to say.
Once you have decided what you want to say, decide on the keywords related to what you want to say.
Specifically, decide on two types of keywords: 「 primary keywords」 and 「related keywords」.
For example, the title of this post is how to title a blog post! How to Decide on a Post Title That Will Be Read!
but the significant keywords and related keywords are as follows
Main keywords ⇒ blog
Related Keywords ⇒ Post Title
If you choose the wrong keywords, your blog may not get found in searches and may not be seen.
Use a free tool to select your keywords.
4. Create an post title
Now that you've done this, it's time to create your title!
Create a manageable title for people to read, keeping in mind the Four tips I mentioned earlier.
Reviewing the Four tips
- Make the title understand the content of the post
- Memorize a template for post titles.
- Title should not exceed 60 characters
- Include the keywords you want to be searched for.
It is challenging to create a title that meets all of these requirements.
Try to do it little by little, starting with what you can do.
If you can't think of a title, you can use a template.
"Is it okay to put symbols in post titles?
There is nothing wrong with including symbols in post titles.
However, if you put too many symbols in your title, it will make it unreadable, so keep it to a few."
4. Two Free Keyword Tools
Finally, here are three free tools for beginners to help you decide what keywords to use.
- Google Keyword Planner
- Google Related Keywords
1. Google Keyword Planner
Google Keyword Planner is a free tool that allows you to check the number of monthly searches for search keywords.
The monthly searches show how many people search for a particular keyword per month.
You can also find out how many competing sites there are.
Use this to determine the search terms with the most searches and the least competition.
2. Google Related Keywords
Google-related keywords are a series of keywords that appear as "search keywords related to (keyword)" at the bottom of Google's search results list.
It is not a tool, but it is said that related words are selected by a mechanism similar to Suggest Words, and it helps think about what keywords to use.
5. Summary
In this post, I introduced "why post titles are important" and "tips and procedures for deciding post titles.
What is required for a post title is "to understand the content of the post only by the title" and "impact on winning the competition with other blogs."
This is like a prerequisite for creating a post title, so keep it in mind.
Here are some tips on how to title your blog posts.
Tips on how to give a post title
- Make the title match the content of the post.
- Memorize the template of the post title.
- Include the keywords you want to be searched for
You can create a title that many people will read by paying attention to these 3 tips.
It may seem not easy at first, but once you get into the habit, you will create attractive titles.
Don't be in a hurry.
Challenge yourself little by little! That's all for now.
Thank you for reading to the end!
To learn more about blogging, check out the post below.
