This post is for you if you Want to know tips on how to write a blog.
You have just started a blog and don't know how to write it.
You are not sure if your writing style is good enough.
I don't enjoy writing.
I think this post will give you a solid grasp of how to write a blog!
And I hope that by understanding how to write, you'll be able to enjoy blogging!
1. The most essential thing in blogging
1) Be reader-focused
2) Decide whom you are writing for
3) Decide what you want to solve with the post
4) Choose keywords that capture the needs of your audience
5) Create a post title that includes the keywords
6) Decide the structure before writing the post
7) I recommend the order of conclusion and reason
3. How to write Blog Structure
8) Rewrite the beginning at the end
9) Write concisely
10) Use complicated expressions as little as possible
11) Include keywords in headlines and body text as well
12) There are many more writing tips
4. What to do after you finish writing the body of your blog
13)Lay it down for a night and read it again
5. Summary
1. The most essential thing in blogging
First of all, let's talk about what's essential in blogging.
1) Be reader-focused.
The most important thing in blogging is always to write your posts from your readers' perspectives.
It is not about sending out one-sided information that lacks objectivity or what you want to say.
Still, you must always have a mind reader, whether practical, informative, or interesting.
The ideas and techniques I will introduce are all based on the premise of the reader's perspective.
2. Points before Blogging
The key to writing a blog begins in the preparation stage before blogging.
Here are six points to consider.
2) Decide whom you are writing for
It is crucial to decide 「who」 you are writing for when writing posts.
It would help if you solved someone's problems for your blog to be seen.
You won't solve anyone's problems if you write posts for everyone, even though each person has different issues.
"By narrowing down your target audience, you will reach more people with the same problem."
3) Decide what you want to solve with the post
The next point is to decide what problems you want to solve for your readers.
It is essential to keep the reader's perspective in mind.
If you don't have a reader's perspective, you tend to set goals from your perspective, such as "I want to show you how to write a good blog post.
Try to write posts that meet the expectations of users.
4) Choose keywords that capture the needs of your audience
The next point is to choose keywords your target audience will search for.
It is called SEO (Search Engine Optimization).
Set the keywords with the most needs as "keywords to be addressed," and research what needs the users searching for those keywords have to create your post.
Choosing keywords
Google's Keyword Planner (requires Google ad registration) and Ubersuggest is often used as complementary tools.
With these tools, you can find out "what keywords are being searched on Google" and "how often that keyword is being searched.
How to find out user needs
The fastest and most reliable way to find out your users' needs from keywords is to search for them on Google.
Google determines which pages are helpful to users and ranks them in the search results, so you can find out what users' needs are by looking at the top search results.
Also, if you write a post about a problem you had in the past, you can understand the user's needs by remembering what problems you had in the past.
Cramming much information is not the correct answer
When creating a post, you may be tempted to fill in all information related to your keywords, but this is not recommended.
A page with only a brief answer to a query of about 1,000 characters may be more appreciated than a post with 10,000 characters and a wide range of information.
Be sure to judge the information based on whether it is necessary for the post's goal.
5) Create a post title that includes the keywords
You must include your chosen keywords in your post rather than being somewhat aware of them.
If your post is about writing a blog, but the title does not include the keyword "how to write a blog," readers will not read the post.
The following are three tips for creating a post title.
- Four tips for deciding on a post title
- Make sure the title is related to the content of the post.
- Memorize a template for post titles.
Include the keywords you want to be searched for.
Use this as a guide when creating your title!
 |
| SEO-friendly title |
6) Decide the structure before writing the post
Before writing a blog, decide on the structure of your post!
If you start writing right away, you may end up blurring the lines of what you want to say, or you may mention things that are not necessary for the post, and it will not be well organized.
If you create a structure before writing a blog, you will need more time, but you will convey all the necessary information without omissions and create an intelligent post.
You can learn more about post structure in the following post.
(More to come)
How I do it
When I write a post, I make a general outline, skim through the original text to find all the information, and finally write a clean copy.
This way, the last step is just assembling the text, and the writing speed is faster than usual because you don't have to be conscious of the structure of the text, so even if you add one more step, the writing time won't be that different.
7) I recommend the order of conclusion and reason
I recommend concluding and explaining the reason (logic) in writing a blog post.
If you don't write the conclusion at the end, you can't write the reason.
You may think, "If I don't put the conclusion at the end, users will leave the site.
You may think, "If I don't put a decision at the end, users will go.
Tell the reader the post and what they will get from reading it first.
If it's a reading material or a column, it doesn't have to be in this order, but if it's a post explaining something, I recommend writing it in the order of conclusion and reason.
"I've found it easier to write blog posts since I learned this style."
3. How to Write Blog Structure
Now it's time to get down to business.
Here are eight points on how to write the body of your blog.
8) Rewrite the beginning at the end
The lead sentence (the first sentence) is crucial in a blog post because readers see it next to the title.
The lead sentence is the most crucial in a blog post.
The lead sentence plays a role in determining whether the post contains the user's information.
It also acts as an ice breaker to shorten the distance between the user and the writing.
Lead sentences are often written at the beginning of a post.
Still, it is recommended to rewrite them after you have finished writing the main body of the blog, keeping in mind whether the readers will understand the content of the post.
The lead sentence is the first impression.
"Do your utmost to get the reader's attention!"
9) Write concisely
This is important.
Don't write it; be concise if you don't need it.
The following is an example of a sentence.
Before the change
If you read this post on how to write a blog, you will learn the basics of how to write a blog.
After the change
Read this post, and you will learn the basics of how to write a blog.
After the change, you will see that it is shorter but conveys the same content.
From the reader's perspective, faster is also better for the same content.
10) Use complicated expressions as little as possible
Words that are natural to you are not familiar to your readers.
When you write a blog, be careful not to use as many complicated expressions, words, or technical terms as possible.
If you use technical terms, try to rephrase them in simple terms so that as many people as possible can understand them or provide explanations for essential terms that you want people to know.
However, if the post's target audience is people who know or have experience, not using jargon may make the post seem unwieldy, so try to imagine the post's readers as you write.
11) Include keywords in headlines and body text as well
Include keywords in headlines and body text. Before writing your blog, the keywords you choose should be used in the headings (h1~h4) and the body.
Keywords are like the "subject" of the post, so if you use them at the beginning of the text, you can naturally include them well.
Headings are not just for design purposes to resize the text.
They are meant to tell the reader and search engines about the chapter.
Keywords in headings are a fundamental part of SEO, but if you overdo it and make it difficult for readers to understand, you'll lose.
"It's hard to write a concise and SEO-friendly blog.
In the end, what matters is the reader's perspective!"
12) There are many more writing tips
There are many more writing tips that I have not introduced here.
I haven't introduced many more writing tips here, and I'll list them below.
If any of them strike your fancy, please check them out on the web.
- Never use the same sentence ending more than three times in a row.
- Blog posts are easier to read with more line breaks.
- Keep it within 40 characters per sentence, or 80 characters at most.
- Limit the number of paragraphs to three per heading.
- Use bullet points when possible.
4. What to do after you finish writing the body of your blog
After you spend writing the body of your blogLastly, I'd like to introduce what to do after writing.
There is only one.
(13) Lay it down for a night and read it again
Before uploading the post, try reading it on a different device than the one you wrote the blog on.
I'm sure you'll find many things that bother you.
Make any corrections you find in the end and upload it.
"Nowadays, many users view posts on their smartphones, so it's also a good idea to read them back on your phone!"
5. Summary
In this post, I have introduced 15 primary points in blogging.
There are many points that I cannot introduce in this post alone.
Even so, by the time you can put the contents of this post into practice, you should be able to acquire enough basic writing skills.
However, the most crucial point in this post is here.
The most important point
- Have a reader's perspective.
Don't let this post get you down.
No one can write a good post from the beginning.
Let's start with what I can do and work our way up!
Thank you very much for reading to the end.
To learn more about blogging, check out the post below.
